Water is undoubtedly the elixir of life. We all require it, making promotional water bottles a practical and useful gift and the ideal way to advertise your business.
Promotional Water Bottle Options
Companies tend to advertise on two kinds of promotional water bottles:
● Disposable bottle labels
This is an affordable but dispensable model of advertising. It is possible to brand hundreds or thousands of bottles for distribution. They serve as a business card which also hydrates the target customer. But there are downsides to these disposable items, as we are fully aware that single use plastics are poor options for the environment and also reduce the effectiveness of advertising in the long term.
● Reusable water bottles
Though costlier to manufacture and buy when compared to disposable bottles, reusable versions have a much longer shelf-life and the product can reflect sustainable practices which a business may wish to embody. The longevity of these items also serve as a long-term advertisement for a brand.
Distribution Channels for Promotion
● Sponsorships
Sponsorships are an excellent opportunity for promoting and building a brand. It is also a highly effective way to publicly demonstrate that an organisation shares the same values as the event or occasion being promoted.
Promotional water bottles can be distributed to local teams like clubs, leagues and school sporting groups. Water is essential for the participants of such events. They can be a thoughtful and useful gift which recipients will wish to use and can do so repeatedly.
● Community events
Distributing promotional water bottles to the community via local events is another excellent way to establish or build your brand. Handing out bottles at parades, picnics and fairs can help improve recognition and awareness of your organisation.
This activity is beneficial when you are a local retailer or provider since customers in the community will instantly recognise your brand. The bottles can also be customised based on the event, in order to incorporate the occasion and your company’s involvement.
● Tradeshows
One of the perfect events to advertise your brand and business at is tradeshows. At these events, crowds are searching out new and established brands, services and products. People are busy perusing different stands, so often a practical gift such as water can go down very well.
Use this opportunity to give away promotional water bottles and advertise your brand in the process. Attractive and good quality bottles that can be refilled provide ongoing opportunities for your brand to be on display in many different locations, as they are carried from place to place long after the event is over.
● Charity walks or runs
Giving away promotional water bottles during charity runs or walks is the ideal opportunity to offer an act of service that also simultaneously promotes your brand. Participants in the events have a high need for hydration, and you can support them in such physically demanding circumstances.
Participants as well as organisers will recognise your brand and also appreciate your efforts in offering what they require. Branded and customised water bottles can trigger a further interest in your company and its products.
● Subscription freebies
When customers are encouraged to sign up in person or online for your subscription, a product or service, offering a free gift, such as a customised water bottle, can be a great way to reward a successful purchase. These perks and giveaways can help entice clients to choose your organisation over another. It is a great opportunity to gift useful items to successful subscribers and promote your business at the same time.
● Programmes for young people
Water bottles are appropriate for all age groups, which makes them such a successful promotional item. Reaching out to children and young people via special academic programmes or summer camps is an excellent opportunity to give away water bottles to promote your brand.
Engaging with your audience and their parents by thanking participants with an attractive and practical item that they can use at the event is a great way to do so. Gifting promotional products in Australia that meet a need are the most successful, frequently used and kept the longest, giving your organisation the biggest bang for its marketing buck.
● Promotion of eco-friendly causes
An eco-friendly activity is to promote reusable water bottles that can contribute to a greener and more sustainable environment. We all fully understand that the volume of disposable plastic bottles choke waterways and landfills. Your organisation can use reusable water bottles to communicate to clients and prospects that it takes its corporate responsibilities seriously.
● Schools and University distribution
If your brand is relevant to schools, education, and health, you can use promotional items to market your organization in these establishments. Students and faculty members can use water bottles to store and drink water, promoting healthy habits and your brand.
● Special customers
To reward customers who are loyal to you, refer others and return with repeat business, branded promotional items can be a great way to acknowledge their custom.
Consider the above tips in this article to assess if promotional water bottles are suitable to reach your target audience. Broadening your brand exposure through the right promotional gifts is a proven way to expand your business.
